To bring the vision of THAT Softergent to life, we began by mapping out the core features and content that the website needed. We created wireframes to explore the overall structure and flow, ensuring each section had purpose and clearly reflected the brand’s personality. We collaborated with key stakeholders to finalize the sitemap, carefully planning how users would move through the site while highlighting product benefits and brand storytelling.
A lot of thought was put into the banner section—we brainstormed impactful ways to visually introduce the product, considering video content or dynamic graphics. Our aim was to create a visual that immediately communicates how the product works as both a detergent and a softener, in a fun and easily understandable way.
The overall goal was to build a visually rich and interactive experience that increases engagement, improves user retention, and encourages exploration. We also designed a custom icon style to support navigation and maintain a cohesive visual language throughout the site.